Curvy Mummy Found Shopping Heaven!


Fashion when you are not a “typical size” is tough! Having voluptuous curves have resulted in lots of tears in fitting rooms while trying to squeeze into a number that I want to be, but clearly am not! After becoming a mum, I became even more careful about what I bought, and how I feel in the item. I never want my princess to hear me say negative things about my body because I do not want her to mirror my imperfections.

My happy place is when I remember walking down the streets of New York and Puerto Rico with bags filled to the brim and a huge smile on my face because I had found amazing fashion in my size!!! Since I have been back in South Africa I have struggled a bit. I even started a Facebook Page called Curvy Chicks Closet – Pre loved, Plus sized in order to help other curvy sisters find stylish wear at reasonable prices.

Hence my quest to find a reasonably priced, quality driven, attention to detail maestro. Little did I know that a gem lay a stones throw away from me!


I stumbled upon AFRIBLOSSOM while picking up some dinner from 27 Boxes in Melville (we’ll have more reviews on this place to come!). Bonolo Mataboge, CEO and Head Designer of AFRIBLOSSOM seems to have hit a home run!

Talk about bring treated like a queen! I unfortunately cannot remember the name of the amazing young lady who assisted me but there is something refreshing about a place where a size 20 or 22 does not raise eyebrows, and where there is genuine open advice about body types and from woman who epitomise style at any size.


AFRIBLOSSOM caters for sizes up to 50 (from what I saw on the shelves). They are a boutique style store and each item is tailored and determined to making any body look great, and any woman feel great. I raided their bargain “bin” which was more like a well packed piece of heavan, and found an amazing top/jacket which I could not take my eyes off! I bought for a steal at R300 (remember this is not your typical retail item, its in essence designer!). Not only does this item hold all the right places, it also has a gorgeous layering at the back which adds a playful touch and softens the look.


My advice, please pop in if you are curvy and in need of style at a great price!

I’ll definitely be back!